CHOKH’CHA Tradition + Utility
Comfortable waist bag with multiple pockets, Chokh’cha is named after the original.
Reinventing the National Icon As a Daily Accessory.
Chokha is a traditional male dress worn all over the Caucasus region. Through many centuries it has become a symbol of Georgian national identity, but it has lost its daily function and fashion momentum among younger audiences.
Today chokhas are priced high and are only reserved for special occasions – as a folk dance costume or formal attire during weddings, diplomatic meetings, and public gatherings.
With vision to make national identity a relevant part of everyday life for young people again, our design team decided to create the most popular modern accessory with a very Georgian twist.
Chokh’chas come in many different colour ways and materials, making the waist bag even more appealing and accessible to wider audiences. To make things official, the original design has been granted an official patent from the National Intellectual Property Centre of Georgia.